In late November, on the third night of the Jewish festival of
Hanukkah, an ultra-Orthodox Jew from Israel lit candles in his Riyadh
hotel room.
Displaying the holiday candles publicly, as Orthodox Jews
traditionally do, could have landed the man in a heap of trouble. Even
today, despite Saudi Arabia opening up significantly to the West, there
is no open practice of Judaism in the country and proselytization of any
religion but Islam is illegal and can carry harsh penalties.
So instead of displaying the candles for all to see, Jacob Yisrael Herzog drew the curtains in front of his window.
Then he posted a video of himself lighting the candles on Twitter.
For Herzog, the public-private act was just the latest move in a
self-propelled campaign to become the chief rabbi of Saudi Arabia, a
country that officially has no Jewish community.
Since the summer, Herzog has made five trips to Saudi Arabia in an
attempt to establish a recognized Jewish presence in the kingdom. While
the tangible impact of his efforts has seemingly been limited thus far,
he is not shy about sharing his ambitious goals for the future, which
run the gamut from drawing attention to kosher food in supermarkets via
Instagram to opening Jewish community centers and a religious day
school.
Herzog’s effort to make Jewish practice more accessible and carve out
a space for communal Jewish life in one of the world’s most infamous
bastions of religious persecution have won him plaudits from some and
more than a dollop of positive media coverage, such as a Forward article
that credited him with “bringing Judaism to Saudi Arabia.”
But to the small number of Jews who live in or frequently visit the
deeply conservative petrostate, accustomed to flying under the radar and
keeping their religious affiliation from becoming an affront to their
hosts, his bombastic approach has sparked deep misgivings.
“This is not how things are done here,” four Jews who live in the
Gulf and make frequent trips to Saudi Arabia said, using the same phrase
almost verbatim. “He’s acting like a bull in a china shop.”
Rabbi Jacob Yisrael Herzog praying in his Riyadh hotel room, November 29, 2021. (Courtesy)
Herzog claims to be unbothered by critics who say his approach is unorthodox. Rather, he is focused on “getting stuff done.”
Fear has held other people back, and you don’t want to be held back by fear
“Fear has held other people back, and you don’t want to be held back
by fear,” Herzog told The Times of Israel. “I’m not held back by fear…
I’m not afraid.”
Planting the seeds
Herzog, 45, is an unlikely champion for a campaign requiring major
religious policy reform in an ultra-sensitive setting. Born in the
United States, he currently lives in Israel. His dual nationality allows
him to visit Saudi Arabia despite Israel having no formal diplomatic
ties with the kingdom. He is trained as a rabbi and ministered formally
to Israeli soldiers, some of whom, he said, “still call me for advice.”
But he has little Jewish communal experience beyond briefly serving as a
chairman of a Chabad-Lubavitch synagogue in Jerusalem.
He has spent much more time in the business world, including stints
in car tire recycling and agribusiness. Currently, Herzog owns
ShneorSeed, which sells tomato and pepper seeds “to over 17 countries,”
he said. And he hopes to add Saudi Arabia to that list.
“I’m very open about it. I have to make a living,” Herzog said.
Rabbi Jacob Yisrael Herzog in Jerusalem, November 22, 2021. (Carrie Keller-Lynn/Times of Israel)
He describes himself on LinkedIn as “Rabbi and Business Entrepreneur
in The Kingdom of Saudi Arabia,” specializing in “Deals and
Transactions,” as well as “ritual circumcisions and interfaith
dialogue.”
“There’s always things going on,” Herzog said of both his religious
and business pursuits, “so I’m moving in both directions, parallel.”
Until recently, Herzog openly used his aspirational title of “Chief Rabbi of Saudi Arabia” on both LinkedIn and the website he opened for his rabbinic pursuits.
Herzog’s plan for the future, he makes clear, is for nothing less
than building the country’s first modern, public Jewish community.
“The vision is [that Saudi Arabia] should have a few full communal
services, everything from [Jewish] day school [and] Jewish high schools
[to] synagogues, mikvaot [ritual baths] for both men and women, all the
holiday services, communal holiday meals,” he said.
In addition to “offering the full range of Jewish services and a
rabbi,” Herzog would like to establish Jewish community centers in the
kingdom’s major expat cities.
He said his work thus far is self-funded, though he asks for
donations via his website. Among other things, he is seeking money to
build seven ritual baths in Saudi Arabia, each at over $1 million.
Although he and his family are part of the Chabad community, Herzog
is clear that his efforts in Saudi Arabia are not linked to the
organized Chabad movement. A Chabad spokesperson confirmed that the
movement had not sent a representative to Saudi Arabia.
“Chabad-Lubavitch does not currently have an emissary to Saudi
Arabia. The needs of Jews in Saudi Arabia are largely being met by
Chabad in the UAE — from where kosher food and other needs are provided
for,” said Rabbi Motti Seligson, a spokesman for the Chabad-Lubavitch
movement.
Underground and out of trouble
The size of Saudi Arabia’s Jewish population is not formally known,
but estimates range from the hundreds to low thousands of Jews living in
the kingdom, all of whom are expatriates. There are few accounts of an
indigenous community there following the advent of Islam in 632 CE, and
what few Jews there were in the country fled to Israel along with
Yemen’s Jews in 1949-1950.
Why draw fire? The regime won’t allow it
Today the kingdom legally forbids practicing a religion other than
Islam, and there are no official synagogues or churches in the country.
“You won’t find a Jewish community here,” said Yoel Guzansky, a
senior Gulf expert at the Institute for National Security Studies in Tel
Aviv. “If it exists, it’s underground. Why draw fire? The regime won’t
allow it.”
Similarly, an Israeli Foreign Ministry spokesman said his office had
no comment on Herzog’s activities, noting that “there’s no Jewish
community [in Saudi Arabia].”
Residents in the region describe a situation reminiscent of old
“don’t ask, don’t tell” policies, where Jews living and working
extensively in Saudi Arabia keep their religious affiliations to
themselves.
Greg, a longtime Jewish resident of the Gulf who makes monthly
business trips to Saudi and has Saudi-based Jewish friends, noted that
Jews in Saudi Arabia are circumspect and cautious about their faith, and
almost as a rule don’t advertise it. There’s no known organized
community and Jews have no real way of finding each other.
Like other Gulf-based Jews quoted in this story, he requested a pseudonym for safety reasons.
“It would be very difficult to find people [who are Jewish],” Greg
said. “It’s basically just word of mouth… You walk into a gym and you
meet a guy called David and go, ‘hey, David, are you Jewish?’ And that’s
sort of how it gets started.”
Sam, another longtime regional resident who does not live in Saudi
Arabia but is involved in Gulf Jewish life, said that Jews in the
kingdom aren’t looking to ruffle their hosts’ feathers.
“The Jews who live there are all there for business reasons. And they
work for mainly international companies. They have to be kind of under
the radar, or they at least feel they have to be,” she said.
“They’re real visitors. It’s like they’re really visitors in somebody
else’s house,” she added, echoing a sentiment many Saudi-linked Jews
expressed.
It is into this atmosphere that Herzog has inserted himself. While
his critics are quick to note that he is well-intentioned, they fear
that he is pushing the envelope of what the kingdom will tolerate and
could end up hurting Jews who are quietly established there.
“I think he needs to understand the market that he’s getting into,” Greg said, comparing him to “an elephant in a china shop.”
“I think in the long term, he’ll be creating more damage to the
Jewish community than anything else, because the Saudi public isn’t
ready for another religion other than Islam to be publicly practiced,”
Greg added.
Rabbi Jacob Yisrael Herzog in a Riyadh shopping mall, November 2021. (Courtesy)
“I just don’t think the way forward is to be so in everybody’s face,
knowing the Gulf people as I do now,” said Jon, a multi-decade Jewish
resident of Saudi Arabia who now lives elsewhere in the region.
Sam noted that many were disturbed by a video that Herzog uploaded to
social media in October of him dancing in the street with a local
Saudi, as well as other posts flaunting his Jewishness.
“It scared the crap out of the Jews who are living there because they’re so under the radar about being Jewish,” she said.
Herzog offered the video as evidence that “they’re happy I’m here.”
While Herzog has had positive experiences with Saudi locals, there is
not a uniformly positive attitude toward public expression of
Jewishness in the Twittersphere.
Writing in Arabic, one commentator on his post warned Herzog that
“someday…the stone and the trees will guide us to you,” an allusion to a
Quranic verse that says that rocks and trees will expose Jews so they
can be killed. This verse is also part of the Hamas charter.
I found him on Twitter and I just messaged him and he was straight back in contact, quite excited to have someone to help
Some people are excited about Herzog’s efforts, especially among
travelers who said his involvement there made them feel more comfortable
visiting the country.
“I was kind of Googling to see if I could find anything Jewish at all
in Saudi Arabia,” said Noa Levy, 42, a London-based mortgage broker who
reached out to Herzog before confirming a personal trip to Saudi
Arabia. “I found him on Twitter and I just messaged him and he was
straight back in contact, quite excited to have someone to help. I don’t
think he has such a big demand there.”
Although they never did meet in person, Herzog helped Levy understand
where she could “find kosher food in supermarkets” and he gave her the
local Shabbat times.
“I think it’s quite brave,” Levy said of Herzog’s efforts.
M., a Jerusalem-based businesswoman who declined to use her name
because Israeli travel to Saudi Arabia is still technically illegal, got
help from Herzog on finding kosher food and electric candles she could
use for Shabbat.
Rabbi Jacob Yisrael Herzog in Riyadh’s King Khalid International Airport, November 2021. (Courtesy)
“He’s been really amazing and really helpful,” she said.
Herzog is unfazed by the criticism from “those people sitting in
Dubai and Bahrain,” and argues that staying underground is not helping
Jews.
“When you do something time and time and over again and it doesn’t
work, then if you keep on doing the same thing, you’re not going to get
anywhere,” he said.
Herzog is adamant that he respects and obeys the laws of the kingdom
and only operates within the bounds of what is legally permitted. But
within those bounds, he’s willing to try new methods.
“There’s no law against walking around like this in Saudi Arabia,
right?” Herzog said, referring to his distinct ultra-Orthodox dress.
No tolerance… yet
To Herzog and others, Saudi Arabia may seem ripe for opening up to
the Jewish community. Driven by Crown Prince Mohammed Bin Salman, the
kingdom has been undergoing a liberalization process in a bid to become a
major international business hub, putting on a friendlier face toward
Western visitors. The country has also been cooperating secretly with
Israel against Iran for years, according to reports, and many saw it
next on the normalization list after the United Arab Emirates and
Bahrain established ties with Israel.
The UAE has indeed seen a blossoming of public Jewish life since the
Abraham Accords, but the community there operated underground for over a
decade before being able to step out into the sunlight.
A rabbi officiates under a traditional
Jewish wedding canopy during marriage ceremony of the Israeli couple
Noemie Azerad, left, seated under the canopy, and Simon David Benhamou,
at a hotel in Dubai, United Arab Emirates, December 17, 2020. (Kamran
Jebreili/AP)
“You’d arrive in the airport in Dubai with a kippa [religious
skullcap] and the Emiratis would ask you to put a baseball cap on,” said
Greg, a longtime resident. “It was for your own safety.”
Today the UAE community operates in the open, has multiple
communities of worship and is serviced by three publicly prominent
rabbis.
You can’t go to Saudi Arabia [a handful of times] and
then be like, ‘I’m going to be the head of a religion that isn’t even
recognized there’
A Gulf-based source familiar with the situation said Herzog was doing the opposite of what had happened in the UAE.
“You can’t go to Saudi Arabia [a handful of times] and then be like,
‘I’m going to be the head of a religion that isn’t even recognized
there,’” the source observed. “Usually the way it works is you first
kind of have to do the things below ground, establish relationships with
the people who live there, with the government, with the business
community. And then you could do it. But he literally just announced
himself as a chief rabbi and figured based off of announcing himself,
that he’s going to get these people to come out of the woodwork.”
Herzog, by his own admission, has not been in contact with members of
the Saudi government, although he claims that “they hear me talking.”
Guzansky noted that the advances by Dubai and Bahrain may make it
easier for Riyadh to open up by giving the move “more legitimacy.”
“It’s becoming the new normal,” he said.
But he cautioned that Saudi Arabia was still a long way off from
normalizing true multi-faith practice and that any reforms would be
incremental at best.
“You have to understand that the religious element is very, very
conservative still,” Guzansky said. “Although we see changes, the
changes are not toward other religions, yet. They are more internal to
Islam, allowing couples to walk hand-in-hand and sit in cinemas.”
Beachgoers play at floating blow-up water
park, at Pure Beach in King Abdullah Economic City, Saudi Arabia, on
September 17, 2021 (Fayez NURELDINE / AFP)
“There’s no tolerance toward any religion in Saudi Arabia other than
Islam, so far. You won’t find a synagogue. They had churches, but they
were only inside American bases and they’re not there anymore. You won’t
find any synagogue or church of any kind. Nothing, it’s forbidden,
there’s no tolerance for that.”
The Saudi Embassy in DC did not respond to a request for comment, but
The Times of Israel was able to review Herzog’s paperwork to confirm he
has a tourist visa to Saudi Arabia via his American passport under his
legal name, Jacob Levkoff Herzog.
A US State Department report on religious freedom states that Saudi
Arabia “does not officially permit most non-Muslim clergy to enter the
country for the purpose of conducting religious service.”
In a statement, the Association of Gulf Jewish Communities – a new
organization representing Jewish communities from the GCC – said that it
“recognizes Rabbis that have been appointed and selected to their
position by the Jewish community and the governments of those
countries.” While Herzog said he has been in touch with the AGJC on
religious matters, he does not have a formal relationship with it.
Preparing to relocate
While Herzog has set his sights on serving as Saudi Arabia’s chief
rabbi, he said he does not plan on waiting for the official title before
moving there with his family full time.
“We can move there in any case,” Herzog said. “It’s more about doing what’s needed, being where people want us.”
Rabbi Jacob Yisrael Herzog and his wife
Devorah Leah pose with a portrait of the Chabad movement’s Lubavitcher
Rebbe overlooking in their Ramat Shlomo, Jerusalem home, December 13,
2021 (Carrie Keller-Lynn/Times of Israel)
Echoing this, his wife Devorah Leah mentioned their eight children are already preparing for a potential future move.
“When my husband leaves [for a trip], the children say ‘we want to go
with you,’” she said. “We are the emissaries of the [Lubavitcher] Rebbe
in Saudi Arabia. [Our children] feel that already. They feel part of
it.”